Friday, April 06, 2007

Then I guess I'll have a beer

The Coca-Cola Company doesn't mind placing its logo in the hands of hundreds of various movie characters, unless his name happens to be Jesus.

The Italian film Seven Kilometers from Jerusalem has been pulled from its scheduled release today, after Coke lawyers complained that the modern-day Jesus depicted in the movie drinking their product gives the company a bad image.

"We are not interested in this kind of product placement," a Coca-Cola Italia spokeswoman said.

The film will be re-edited, and should be released before the end of April, Variety reported.

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